Guns Down formed in the summer of 2016 shortly after the Pulse shooting to demand policies that move the country toward a future with fewer guns. They employ a combination of bold digital and on-the-ground campaigning with a sophisticated media strategy and strong partnerships to drive their agenda.
Guns Down partnered with Teal in 2016 to design the website for the new organization. We created a site that introduces the organization, features its campaigns, and actively monitors and updates supporters about the issue.
Page designs include the homepage, blog landing page, and a blog post.
To make each campaign visually unique, we developed the Guns Down website to have custom controls of what each can look like. They can upload a main image and an inline that displays within the body of the campaign. There is also flexibility in selecting a background and button color, which allowed Guns Down to make the successful FedEx campaign use some of its brand colors to more closely tie the issue with the company.
