Healthy pregnancies and healthy families

Visit the site

  • Brand Strategy
  • Print Design
  • Social Media
  • UX Research
  • Visual Identity
  • Website Design & Development

In 2008, four major health care providers in Detroit, Michigan came together to form the Detroit Regional Infant Mortality Reduction Task Force. This team of maternal and infant medical providers was struck by Detroit’s high infant mortality rate and the unmet needs of women in the area. The WIN (Women-Inspired Neighborhood) Network, was formed to connect women with information and resources that would help them have healthy pregnancies and healthy families. The WIN Network originally partnered with Teal Media in 2012 to create the brand, website, and supporting materials for the program. Teal Media continues to serve the WIN Network to this day, continually updating their website and strengthening the reach of their digital outreach program, in an effort to better serve the women of Detroit.

Teal worked closely with WIN Network to design a new logo, establish a color palette and typography system, devise a set of custom icons, and provided direction on photography style. We also created "Winnie" - a trusted "face" of the network that was incorporated into a new "Ask Winnie" section on the website.

Teal completed a full website redesign for WIN Network with custom page layouts for Resources, Ask Winnie FAQs, and audience-focused landing pages where users can find tools and resources based on their unique needs.

WIN Network enlisted Teal to design an inspirational poster series centered around the four pillars of the organization - Hope, Strength, Wisdom, and Courage.


Let’s work together!