America's Grasslands Coalition unites ten leading conservation organizations behind one goal: making grasslands a national conservation priority. They had under 60 days to launch a refreshed brand, a new website, and a live paid campaign — timed to the one week of the year the whole country might be looking.
The best projects are ones where we can really nerd out, and the Grasslands team makes that easy. They care so deeply about the nuances of grasslands conservation and are excited to share their insights, and they always have great questions about the nuances of our strategic expertise and are engaged in hearing our answers. This project has been wonderful because every conversation is imbued with curiosity and discovery on all sides.
A website strategy and design system for one of the country's oldest animal welfare organizations, built through rigorous user testing and handed off to AWI's own developers to build.
