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Digital-first branding that tells your authentic story.

Teal creates memorable and moving brands that come alive across all of your outreach channels.

Teal's Approach

Teal's Approach

  1. 1

    Understand Your WHY

    Why does your organization exist? Why do you do what you do? Why does this matter? Answering these WHYs help us get to the heart of your brand.
  2. 2

    Stay True to Your Values

    Your core beliefs and principles shape who you are and must be reflected in your visuals and messages—in an authentic way.
  3. 3

    Be Resilient

    Your brand needs to gracefully flex across all of your communication channels, resonate with your diverse audiences, and meet moments ranging from crises to celebrations.
  4. 4

    Trust the Data

    Teal believes data should drive decision-making. We listen wholeheartedly to internal stakeholders and audiences, conduct market research, and test visuals and messaging to make sure we're creating a brand that truly resonates and gets results.
1

Understand Your WHY

Why does your organization exist? Why do you do what you do? Why does this matter? Answering these WHYs help us get to the heart of your brand.
2

Stay True to Your Values

Your core beliefs and principles shape who you are and must be reflected in your visuals and messages—in an authentic way.
3

Be Resilient

Your brand needs to gracefully flex across all of your communication channels, resonate with your diverse audiences, and meet moments ranging from crises to celebrations.
4

Trust the Data

Teal believes data should drive decision-making. We listen wholeheartedly to internal stakeholders and audiences, conduct market research, and test visuals and messaging to make sure we're creating a brand that truly resonates and gets results.

Teal exceeded our expectations with their excellent website and brand collateral designs and effective project management. Their collaborative approach, exceptional communication, and responsiveness to feedback was top notch. Our site and brand have gotten rave reviews from outside stakeholders.

Alissa Cooper

Executive Director, Knight-Georgetown Institute

Knight-Georgetown Institute

Brand Services

Teal creates holistic, comprehensive brand solutions from scratch. We also work with our nonprofit clients to expand and extend their brands to make them more effective.
  • We collaborate with your team to establish a framework that reflects your business strategy and shapes how your brand is positioned, perceived, and communicated to build loyalty and create emotional connections with your target audiences.

  • We craft compelling, consistent messaging that captures your voice and resonates with your audiences across all communication channels.

  • We create a cohesive and consistent look-and-feel for your brand that includes your logo, color palette, typography system, and imagery style. And we make sure this visual system can flex from small to large formats.

  • We design collections of branded materials to communicate your message clearly and consistently, for every format and every venue.

  • We build comprehensive brand guidelines to ensure consistency in visuals, messaging, and application across all platforms.

  • The Work

  • PFLAG
    Two individuals at a parade with a pride flag draped over their shoulders

    PFLAG

    An updated brand and a new website to power PFLAG’s advocacy on behalf of LGBTQ+ people and their families.

    UnboundEd
    Teacher and girl in classroom together at a desk

    UnboundEd

    An energetic and human-centered brand and website to help advance effective and equitable education.

    One thing that sets Teal apart is our experience guiding brand rollouts. We thrive on building consensus across diverse stakeholders, laying a strong foundation that empowers organizations to carry their refreshed identity forward long after launch. Just as important, we build lasting relationships with our nonprofit clients rooted in trust, collaboration, and a shared commitment to their cause.

    Headshot of Amanda Buck

    Amanda Buck

    Senior Art Director

    see it in action