The Mission Continues' website was old. The site's structure made it hard for the organization to show how they've grown in recent years, and it didn't position them to make progress on their goal to engage 1,000 new veterans and reach more than 2 million people by 2021. They needed a fresh start.
Together, Teal and The Mission Continues created a streamlined experience that elevates opportunities for people to get involved by registering to volunteer, showing their support, and making a donation. The new website uses active photography and a re-imagined user experience to better communicate the way that The Mission Continues empowers veterans to continue their service, and empowers communities with veterans' talent.
One of the biggest challenges The Mission Continues had was to explain how they are structured – through a series of city-based “platoons” that enable veterans and community members to get involved on the ground where they live. They also wanted to make it easier for veterans to understand how they specifically can make a difference in communities, and to find the pathways to specific programs and opportunities that are designed exclusively for them.
Check out these before-and-after shots to see how Teal devised a design solution that helps website visitors to understand how The Mission Continues empowers both veterans and communities, and makes it easy to get involved in their work.
Teal Media is a woman-owned full-service creative agency based in Washington, DC. We offer UX research, web design & development, brand strategy, and creative support to mission-driven and nonprofit partners. We believe purposeful design can transform organizations, inspire action, and enable progress.