Work
The foundation changed their name from “Hunt Alternatives” to “Swanee Hunt Alternatives” prior to engaging Teal on the visual identity work. The brand strategy focused on Ambassador Hunt’s personal story and how that story influenced the organization’s mission. Teal immediately sought to learn as much as possible about Ambassador Hunt, her life, and her work.
Teal conducted a series of collaborative exercises designed to reveal themes essential to Ambassador Hunt and the greater organizational brand. These themes — Global, Pioneer, and Disruption — served as the basis for the visual rebrand. The final identity concept (“spark in the pioneer’s eye”) is as visionary, innovative, creative, and dynamic as their leader.
During our discovery process, we took time to tour Ambassador Hunt’s Boston area home to get a sense of her personal visual aesthetic.
Teal applied the same strategy to individual program logos, which needed to visually represent themselves as a family but also stand on their own. We decided the main Swanee Hunt Alternatives logo should encompass a multi-color, eclectic palette and each individual foundation program would adopt a primary individual color — an approach that strengthened the symbolism of the primary organization being made up of the individual programs.
Teal compiled all of our work into a brand book for the organization that helps foundation staff manage and maintain the visual brand.
With the brand book in hand, we then set out to put the new visual identity to work. One of our first projects that incorporated the new visual identity was Ambassador Hunt’s personal website. The website needed to showcase her expertise, broad interests, and decades of work as a social justice warrior, feminist advocate, and initiator of global change through the foundation’s various programs.
We developed the website in close collaboration with the Swanee Hunt team to ensure the solution would meet organizational goals, address user needs, and adhere to technological limitations. Our ‘open door’ process ensured designs were thoroughly vetted, easily understood, and broadly collaborative.
I LOVE LOVE LOVE the website! I smiled the entire time I was paging through it...it is so personal and creative and expressive of who Swanee is and her amazing contributions. It draws me to her as a viewer and really positions her as an important and influential figure. Such a different experience from what existed previously.
Teal’s partnership with Swanee Hunt Alternatives continued long past the visual identity and website projects. Together, we have completed a number of other projects including:
Throughout, they (Teal) have been outstanding designers; great practical communicators, both about the products and the process; responsive in making changes or updates, sometimes in the face of unexpected requests; and technical experts…I appreciate the friendly, collaborative, can-do nature of their approach.
Building a stable, prosperous, and inclusive nation by promoting public policies based on the “first principles” of equal political representation, a guaranteed living wage for all working citizens, and a fair tax system.
The part where we ask you to cough up your email. So we can discuss all the amazing things we’re gonna do together. No pressure. Really.