- Brand Strategy
- Data Visualization & Infographics
- Print Design
RADical Hope was Teal's second recipient of our Teal Gives Back program in celebration of our tenth anniversary. RADical Hope is creating a model to evaluate social behavioral programs, with the goal of setting a standard that can be universally applied. Established in December 2018, RADical Hope is a new organization that was looking to better convey their unique mission through a modern visual brand.
RADical Hope partnered with Teal to establish unique brand guidelines to help them stand out as a leader in the mental health measurement space.
Creating a Modern Visual Brand
RADical Hope was established by Pam and Phil Martin, whose son Chris died by suicide while attending college. He was just 20 years old. RADical Hope was created in Chris’s honor, to measurably improve the brain health of our country’s young people.
While their mission was clear, the organization’s branding consisted only of a logo. Working closely with the RADical Hope team, we created a solid brand foundation from which they can continue to grow into.
Our first task was to modernize and simplify the logo. The existing logo held a lot of meaning for RADical Hope. The logomark was created from a painting that a friend made to honor the memory of Chris. The graceful figure and rays of hope were elements we needed to maintain while pushing the brand forward.
Teal modernized the logo mark by reducing the number of rays, and smoothing out the shape of the figure, while maintaining the important personal meaning of the original mark.
Once we refined the logomark, we created two brand directions for RADical Hope to consider. Our conversations with the RADical Hope team told us that the brand needed to be urgent, focused, impactful and data-driven, while maintaining a hopeful and “human” element.
After reviewing their options with the organization and board members, RADical Hope decided to move forward with concept 2. They felt the lighter, softer color palette conveyed the hopefulness behind the mission of the organization. They also wanted to bring in the data-treatment of concept 1 to keep to a simple focused style that could easily be replicated with their in-house team.
Teal was able to provide a simple, yet effective brand starter kit for this new organization that will be flexible and sustainable as they continue to grow.