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The National Council of Jewish Women (NCJW) is a grassroots organization of volunteers and advocates who turn progressive ideals into action. NCJW is committed to creating a world where all people, regardless of race, class, gender, sexuality, ability, or immigration status, have the right to build their families and live their lives with dignity.
Turning progressive ideals into action
In 2016, NCJW partnered with Teal to completely reinvent their online digital presence, starting with their website. Their primary goals included modernizing their look & feel and making key resources and tools more accessible and usable.
How it all came together
We transformed NCJW’s once impersonal, institutional-looking website into a dynamic action platform that inspires, motivates, and emanates hope and possibility. The site relies heavily on compelling photos of NCJW’s community members to ‘break up’ the text and tell the NCJW story through its people. The site also presents NCJW’s priorities in a clear and consistent way, making it easy for site visitors to take action on the specific issues that matter most to them.







Other designs include landing pages for taking action, finding an NCJW Section near you, stories, and individual pages for work areas and resources.

NCJW sections, acting as branches and operated independently by members across the country, run their own websites detached from the national site. In a concerted effort to establish a united visual front and experience, Teal Media created a single and shared platform that sections can use.
We are getting great feedback on our beautiful new website…thank you!!! We are very pleased with the results.
Nancy K. Kaufman
NCJW