
Issues
Services
- Content Strategy
- Data Visualization & Infographics
- UX Research
- Website Design
- Website Design & Development
Equal Access International (EAI) works in developing communities, using participatory media to achieve social change at the local level. EAI approached Teal with an outdated website that was difficult to navigate and did not effectively communicate the value that EAI offers funders and partners.
Teal worked with EAI to redesign their website to better tell the EAI story and convey the dynamic nature of EA's work. We put the people impacted by EAI's work at the center of the story, bringing EAI's extensive photo library to life, letting the visuals speak louder than words. We also introduced a vibrant color scheme peppered with beautiful, worldly textures. A major feature of the site is an animated infographic that explains EAI's theory of change at a single glance. The end result is a website that motivates partners, funders, and supporters to want to learn more about EAI and get involved.

We began creating the look-and-feel for the site by creating two initial design boards that extended the existing EAI brand in different ways. Design boards are a great way to explore a variety of look-and-feel options right up front, without investing into full-page mock-ups that might never be used.
Teal created a custom animated infographic that visually represents EAI’s theory of change — The Interactive Loop. EAI projects are designed around the experiences, opinions, and solutions of the communities they partner with. Every program has multiple touch-points that integrate community solutions and feedback. The interactive infographic allows you to explore each touchpoint and why that touchpoint is crucial to EAI’s methodology and theory of change.







The full EAI website also consists of highly customized page templates for Approach, Work, Stories (with filters for Impact Area and Location), Research & Resources, News, and About. Subtle animations and background design elements and textures guide the user down these pages. There is always a new captivating visual to see and content region to explore.