- Visual Identity
- Website Design & Development
EMILY’s List partnered with Teal to create Women Vote, a bold campaign to engage millennial women voters during the 2016 election cycle. Teal designed the visual identity, website, polling locator, social media graphics, and other materials to support the campaign’s digital outreach and media partnership efforts.
The visual identity system we created for Women Vote features a minimalist, modern logo that makes use of the “V” in vote as a checkmark. The subdued color palette characterized by pale pinks and peaches allows the vibrant, lifestyle photography to take center stage. We selected a clean, heavy font that can be used as a design element in-and-of itself, with screened issue imagery. Together these design components work together to form a fresh, bold visual brand that speaks to millennial women.
The graphics we created for the Women Vote campaign were simple, fearless, and to the point. We represented negative messaging with dark text and a simple strikethrough and positive messaging with screened text and celebratory imagery. This bold approach made the graphics stand out from the 'noise' on social media channels.