Work
For years, WWF has shown up to Climate Week NYC on borrowed ground — folded into event spaces built and branded by other organizations. Now, that changes. WWF is renting its own space at Convene in midtown Manhattan and running a full day under its own name: seven panels, 8 a.m. to 6 p.m. It’s the first time the organization owns the room outright, creating an opportunity for WWF to become the anchor destination for the nature-and-climate community.
The timeline compresses the challenge further. With roughly twelve weeks to Climate Week and a tight promo sprint before final assets are due, there’s no room for a slow ramp-up to the right idea — the brand direction has to land early and hold up across a full suite of promotional and in-person assets. And because next year’s Panda House will come with a larger budget, this year’s identity isn’t just for one event. Teal was tasked with creating that base for this year’s and future Panda Houses.
Through discovery discussions with WWF, we decided to focus on creating a “moment” that would bring energy to the space. Given the nature of the event and panels, the goal was less about drawing people in the door and more about creating a striking visual environment for attendees. With this in mind, we developed two distinct concepts exploring flora and fauna. The first took a unique approach, layering closely-cropped animal textures with filtered nature elements set against earth-tone colors. The second highlighted animal “portraits,” bright colors, and repeated text. Ultimately, we combined the two into a third, final concept that paired the closely-cropped nature textures of Concept 1 with the colors and repeated typography of Concept 2.
We designed printed banners featuring flora, fauna, and the elements, each with its own color theme and matching imagery. From there, we rounded things out with video packages — clips that followed the visual style we’d established, acting as ambient backdrops that could loop throughout the space. These finishing touches brought the last layer of ambiance to the room.
Once the logo and visual framework were finalized, we turned to creating a set of user-friendly templates with a supporting photo library. Built in Canva, the templates ranged from general LinkedIn banners to announcement graphics and panel promotions. With everything in place, the final step was a short training session for their team to ensure they could edit the materials accurately, as well as giving Teal a chance to answer any remaining questions.
IWPR produces some of the most widely-cited research on gender equity in the country. Their website needed a better way to tell that story.
The part where we ask you to cough up your email. So we can discuss all the amazing things we’re gonna do together. No pressure. Really.