
US Soccer Foundation Digital Marketing
Small contributions can make a significant impact. This campaign sought to motivate current supporters, re-engage lapsed donors, and inspire new donors to contribute before the year ended.
Work
For over 50 years, LCV’s National Environmental Scorecard has been the definitive resource for holding members of Congress accountable on environmental and democracy-related votes. As one of LCV’s most recognized initiatives, the Scorecard needed to be as modern, accessible, and engaging as the rest of the organization’s digital presence.
The existing Scorecard website, built on Drupal 7, required a full redesign before the platform reached end-of-life. But beyond technical necessity, integrating the Scorecard into LCV.org posed a unique challenge: maintaining more than five decades of historical voting records for every member of Congress since 1970. This meant ensuring continuity in legislator records as members changed chambers or districts, preserving nuanced scoring decisions—including how excused votes were handled—and architecting a solution that could support this complex dataset with integrity.
To build a system that was both reliable and sustainable, we needed to create solutions that both utilized available APIs and supported import functionality to ensure comprehensive and up-to-date data going forward, while intentionally upholding the Scorecard’s well-established standards of accuracy and consistency.
We redesigned and integrated the National Environmental Scorecard into the main LCV.org site, creating a more streamlined, impactful experience. Our work included:
The integration modernizes the Scorecard, making it more intuitive, data-rich, and action-oriented than ever before.
With improved searchability, dynamic visualizations, and a streamlined user experience, the redesigned Scorecard not only enhances transparency but also empowers people to hold their elected officials accountable with greater ease. As LCV continues its work to protect our environment and democracy, this new platform ensures the Scorecard remains an essential, trusted resource for driving impact where it matters most.
Small contributions can make a significant impact. This campaign sought to motivate current supporters, re-engage lapsed donors, and inspire new donors to contribute before the year ended.
The part where we ask you to cough up your email. So we can discuss all the amazing things we’re gonna do together. No pressure. Really.