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Headshot of Kendall Gilfillan

Kendall Gilfillan

Director of Data & Analytics

she / her

NYT Games enthusiast, plant-based foodie, Brooklyn homebody, dog mom

Kendall approaches data like a philosopher approaches an argument: break it apart, question every assumption, and rebuild it into something that holds up. That instinct, sharpened through postgraduate research in philosophy, human rights, and ethics at Oxford’s St. Catherine’s College and King’s College London, is the throughline of her career and now defines her work as Teal’s Director of Data and Analytics.

With deep expertise across the full digital ecosystem, from brand, web, and mobile app development to SEO, GEO, digital marketing, and AI visibility, she specializes in helping mission-driven organizations understand where they stand in a rapidly shifting landscape of search and AI discovery, and in building the custom tracking, dashboards, and reporting frameworks that connect strategy to measurable impact.

Her path here is anything but conventional: journalism in Nashville, and a PMP-certified decade of technical project management spanning brand, web, and mobile app development, emerging technologies like virtual reality and machine learning, in Australia and beyond. That background, rigorous, cross-disciplinary, and always curious, is exactly what she brings to her clients every day.

Our lives are not our own. We are bound to others, past and present, and by each crime and every kindness, we birth our future.

David Mitchell

Cloud Atlas

Kendall's Recent Work

Evergreen Action
Screenshot of the Evergreen Collaborative website displayed across desktop and mobile devices, showing a flagship report on clean heat and industrial boilers.

Evergreen Action

A website redesign that equips legislators and keeps pace with a policy landscape that shifts by the news cycle.

Indivisible
collage of a woman holding a megaphone at a protest with several Indivisible branded pins.

Indivisible

A new digital hub for Indivisible, a national grassroots organization building a more inclusive democracy.

Meet the next Tealer

Madie Graham

Madie Graham

Designer

she / they

Twin, thrifter, extrovert, Swiftie, songwriter