Work
Intersections of Our Lives is a national collaborative of women-of-color-led organizations — the National Asian Pacific American Women’s Forum, In Our Own Voice, and the Latina Institute — working together to advance reproductive justice through policy, narrative, and power-building. Together, the collaborative functions as a powerful lobby for women of color, driving change through coordinated policy advocacy and community mobilization.
The visual identity for Intersections of our Lives celebrated this community, taking cues from each organization, but standing alone with its own unique look. The new logo references the plaid motif of their old logo, using an overlapping, woven look. The custom typography is composed of three different colors, one for each organization, all thoughtfully pieced together by our designers. These bright shapes act as a visual metaphor for their community, connections, and the idea of working together for a common goal.
Punchy, bold typography combines with a lush palette capturing the vibrant energy of this community. Woven elements subtly reference their original logo, using shapes and elements to show collaboration visually. Simple brand shapes serve as frames that can be sized and intermixed in different ways to create limitless compositions to fit any type of visual communication. All of these pieces combine to create a brand new identity that can be applied seamlessly to a new website.
The single most important goal of the Archie website project was to quickly establish a credible, multilingual digital presence for Intersections of Our Lives, all while laying the groundwork for deeper brand and website development later in 2026. Archie was perfect for this intermediary solution. The new brand styles were seamlessly applied to the Archie framework, expanding their messaging and resources with a vibrant, but sophisticated new look.
This new website solved all of Intersections of Our Lives’ concerns, including multilingual site clones for different languages, improved storytelling, a clear visual identity, and better avenues for engagement and rapid response. The homepage clearly tells their story, highlights their impact, and explains what they’re fighting for, while allowing visitors to dig deeper and connect with and support their community. This new website sets Intersections of our Lives up to grow, expand their community, and continue to be advocates for issues centered around women of color.
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