CLASP is an international NGO that improves the energy and environmental performance of the appliances and equipment that we use every day, accelerating our transition to a more sustainable world. CLASP’s mission goes beyond merely advocating for environmental sustainability; they are at the forefront of revolutionizing the appliance energy performance and quality industry. But their online presence lacked the power and spark to communicate who they are, why their work matters, and how it’s making a real impact on climate change.
Teal guided CLASP through a process to reimagine the brand and website for this highly effective, collaborative organization. The result is a dynamic new platform to support CLASP’s tireless work to build a world where appliances and equipment are life-changing, low-impact, and environmentally responsible.
Refining a brand, renewing a commitment
CLASP’s new brand and visual identity had to speak to a diverse set of audiences—from the educated public and global policymakers to deep manufacturing experts. Teal built a visual identity that’s approachable for the public, yet serious and rigorous enough to connect with its expert-level audiences. All of it is connected to CLASP’s values of collaboration, transparency, service, and impact.
Out of that brand process, Teal created a new website that helps CLASP communicate complex scientific information with audiences at all levels. The site showcases the impact of CLASP’s work in the foreground, letting the results of its tireless policy advocacy and research work speak through those stories. Paired with a bold visual style and authentic photography, the site takes the wonky topic of appliance energy efficiency and roots it in the tangible climate impact that CLASP’s work is having around the world.
With a rich new visual brand system and guide, CLASP and Teal work closely together to flex it for new reports and digital content. This day-to-day partnership lifts up CLASP’s growing collaborative work to help us mitigate and adapt to climate change, expanding access to clean energy globally in the process.
We’re proud to support this crucial work to change the trajectory of our climate future.
