Cammie Croft for Congress

A Fresh NJ Brand, Live in Weeks

Using the Vote Archie Platform, we launched Cammie’s New Jersey-forward brand and website in weeks—fast now, scalable later. The site was built to grow with the campaign: easily adding issue pages, publishing news, and activating tools to reach more NJ-11 voters as momentum built, all without sacrificing design, performance, or accessibility.

A photo of Cammie with New Jersey community members in her backyard, overlayed on top of a navy blue background with a chunky

How We Landed the NJ-Forward Brand

We started with what matters to voters—making life more affordable—and Cammie’s tone of humor, heart, and hustle. We tested two styles that demand attention and action: one friendly and homey, the other bold and “fighter.”

We chose the bold direction for its strength, then kept a friendly “C” mark to stay approachable.

2 images: one of 3 Cammie badges with colorful C's scattered around, and another with a pink

Large and textural typography references letterpress printing and interlocking shapes embody the metaphor of Cammie as a “builder” who’s leading a connective campaign ready to shake up Washington. We brightened up the colors, paired the graphics with photography that feels unmistakably New Jersey, and built a simple system that could launch fast and grow along with the campaign.

A collection of Cammie for Congress social post designs

Launch Now, Grow Seamlessly

For launch, we put Cammie’s brand—and her story as a mom, builder, and public servant—front and center with a clean homepage, core bio, donate/volunteer flows, and initial news. Built on Archie, the site is designed to scale: we can easily add detailed issue pages, expand news, and spin up additional sections as the campaign grows—no redesign required, just turn on what’s next.

Built on Vote Archie, built to win

In a race where speed matters, Vote Archie gave Cammie exactly what she needed: content strategy and campaign-grade infrastructure that stands up fast and scales even faster. We launched a New Jersey–forward brand with a clear story upfront, then plugged into Archie’s flexible modules—issues, news, volunteer and donate flows—so the site could grow week by week without a rebuild. The result: a sharp, trustworthy presence now, with the runway to expand as momentum (and voters) build.