Work
Amnesty International USA fights human rights abuses through research, direct action, and campaigns that mobilize millions.
For more than five years, Teal Media has served as a full-service creative partner. Standing shoulder-to-shoulder with Amnesty, Teal translates complex and urgent subject matter into: campaigns, animations, sub-brands, event identities, reports, and rapid-response assets across every platform.
The work spans the full range of what Amnesty does: clemency fights, ceasefire campaigns, election-year advocacy, annual conferences, investigative reports, and the kind of rapid-response that goes from brief to deployment in mere days.
Teal operates as an extension of Amnesty’s team. We regularly push beyond the established brand system to find the right visual language for each moment.
Ever-ready for global crises, Teal is our steady hand, swiftly deploying impactful work. Our events and campaigns come alive with their branding magic. We're beyond grateful for their invaluable combination of creative depth and pinpoint efficiency.
In 2022, the partnership was awarded Silver at the Anthem Awards for driving awareness through human and civil rights campaigns.
Leonard Peltier, an Indigenous activist, had been imprisoned for 50 years. Amnesty came to Teal to build a clemency campaign centered on Peltier’s humanity and the injustices he faced.
The creative direction drew from a single idea: no matter how often someone attempts to cover up the truth, it will be posted again—layer-upon-layer. Wheat-paste inspired visuals that are torn and accumulated express the tenacity of a movement that refused to stop.
The campaign issued calls-to-action that urged human rights supporters to use their collective power to demand that President Biden grant clemency.
On February 18, 2025, Peltier was freed.
In 2025, at the height of ICE raids across America, Amnesty conducted an independent investigation into a detention facility facing allegations of abuse and inhumane conditions. They interviewed 27 detainees and came to Teal to visualize the findings.
Teal developed a storyboard, custom illustration style, and animation to tell the first-hand accounts in a format designed for maximum reach and emotional impact. The resulting video translates Amnesty’s investigative research into an accessible, shareable narrative without compromising the gravity of what was documented.
As crimes against humanity ensued in Gaza, Amnesty and the Teal team met the critical moment with a powerful and poignant ceasefire campaign. Wheat-paste textures and stamp-like, somber images express the dire circumstances and need for immediate action.
During the 2024 election cycle, Amnesty challenged Teal to create a campaign with two goals: elevate human rights as a central issue for candidates and build brand awareness during the most politically saturated media environment of the year.
The resulting creative direction included a robust set of ads across print, digital, and social platforms. The overall visual system is a flexible metaphor: yellow spotlights frame and emphasize emotive portraits of the people directly effected by the human rights issues on the ballot. Bold expanses of Amnesty yellow cut through the noise of election news coverage to express a renewed sense of urgency, clarity, and hope.
The Urgent Action Network (UAN) is a global rapid response network that alerts activists to individuals and communities who are at risk of imminent human rights violations.
It targets multiple audiences: Individuals, activists, community groups, and educators are urged to write letters, make calls, and organize for urgent actions that save lives.
Teal created a sub-brand that captures collective urgency. Overlapping and nested shapes represent the network of mobilization.
The iconic Amnesty flame finds fresh form within the logo’s “A,” which carries the parent brand’s most recognizable element into a new context.
In 2026, Amnesty’s message was unambiguous: we do not yield to injustice, oppression, or intimidation. In the face of relentless pressure, Amnesty does not break. Amnesty holds the line with the conviction that a better future requires us to get down and dirty to defend it.
The thematic concept is inspired by dystopian films of the early 2000s, which are works full of fierce hope and rough-and-tumble aesthetics. The AGM26 logo embodies this concept through a dove-like symbol, which can stack, lock-together, and move across lay-outs.
That same form transforms into flexible barbed wire that frames content and leads the eye, a deliberate reference to Amnesty’s iconic candle-wrapped-in-wire mark.
Amnesty’s Trade Gothic font takes on subtle customizations to match the dove’s curvature. Subdued camo background-patterns represent grit and camaraderie. Grid lines draw from tactical schematics to anchor the layouts in a visual language that feels operational, not decorative.
Every element is designed to activate and ready folks for the fight at hand and the fight to come.
Amnesty completes independent research to develop long-form reports and educational documents that present human rights abuses and propose solutions for lasting change. Teal provides strategic creative direction for these resources: designing covers and developing flexible visual systems that make dense content accessible and engaging.
Five years of urgent deadlines, shifting political conditions, and subject matter that demands both precision and care. Teal’s value to Amnesty isn’t measured in any single campaign — it’s measured in the consistency of showing up, absorbing the stakes of the moment, and producing work that meets them. The partnership works because the creative never loses sight of what’s at risk.
Teal transcends 'design partner.' They transform our academic discourse into accessible, compelling stories — always with care and sensitivity.
An enhanced visual brand that balances data-driven credibility with human-centered storytelling.
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