Work
The key challenge was breaking through the noise of the crowded end-of-year giving season. With numerous organizations competing for donor attention, the U.S. Soccer Foundation needed a strategy that would resonate with supporters, effectively communicate its impact, and drive donations. Though a combination of efforts, we achieved fantastic results.
57 Donations on Giving Tuesday – more than double the next highest day (24 on New Year’s Eve).
$201 Average annual donation, nearly unchanged from the year before, showing strong and consistent donor support year over year.
10.49% Google Search ad click-through rate, demonstrating strong ad performance.
12.13% conversion rate
$3.47 ROAS on Google Search
The campaign incorporated a matching gift strategy, which significantly boosted grassroots engagement by encouraging donors to double their impact.
A Google Search ad campaign effectively reached high-intent donors looking to support youth soccer initiatives. This effort was complemented by a programmatic display spend to reinforce messaging and drive new donors seeking to make a difference at the end of the year to search for the U.S. Soccer Foundation.
The segmented email strategy included emails strategically designed to re-engage lapsed donors and motivate contributions from new and existing supporters.
Additionally, we created a social media campaign reinforced key messaging, increasing visibility and engagement across platforms.
Redesigning a university program website for global real estate with a student-first approach.
The part where we ask you to cough up your email. So we can discuss all the amazing things we’re gonna do together. No pressure. Really.