Capturing the bold, diverse, and unapologetic nature of TIME'S UP.
UCS challenged Teal with a legacy website loaded with 50 years of accomplishments, an extensive and varied portfolio of work, volumes of content, and multiple audiences. They needed a partner to guide them through some ‘content spring cleaning,’ revive their look-and-feel, and modernize the overall infrastructure for the site.
In partnership with the team at UCS, Teal transformed their dense legacy website into a fresh and approachable digital presence that distinguishes UCS from other organizations in the space, captures the breadth and depth of their vision, and inspires visitors to take action and donate.
Teal conducted extensive user research that helped UCS redefine the site’s target audiences, identify the key messages that resonate best with users, and reconsider the way they communicate what they do and how they do it. Informed by our research, our teams came together for a Discovery Workshop to craft an approach for the new structure for the website. We also used the results of our research to do some live-sketching, creating working wireframe prototypes that we tested with users.
Together, Teal and UCS crafted a new website that helps UCS to more clearly communicate what they do, highlight why their work is so critical, and offer clear opportunities for people to get involved, take action, and donate. The site we created together:
Our research told us that the way users prefer to engage with UCS is through the issues that they work on. In addition to “unburying” the UCS core issues by featuring them in the main navigation of the site, we also took a very considered approach to the way these pages were designed.
The Resources & Multimedia section is a key area of the site, as it allows users to explore 50 years of research, reports, videos, infographics, and analyses. Users can browse the full library, or search and filter by topic or resource type to find exactly what they’re looking for.
We also created a variety of reusable components, giving the team at UCS the flexibility they need to edit, add, and update content as their work scales and the organization changes.
“I would do the whole project with them again in a heartbeat…Teal Media delivered an exceptional redesign and revamped the organization website. They demonstrated a keen sensitivity to organization dynamics and navigated the opinions of multiple stakeholders towards an optimal solution. Their stellar project management made them a pleasure to work with.”
The part where we ask you to cough up your email. So we can discuss all the amazing things we’re gonna do together. No pressure. Really.