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Rainbow Heights Club

Rainbow Heights Club is a safe space for the LGBTQ+ community with mental illness in New York to socialize, access peer support, and take the next step on their recovery journey, together.
Collage of RHC members

Supporting the LGBTQ+ Community in New York

Rainbow Heights Club is devoted to serving the LGBTQ+ community in New York. The Club offers services such as individualized peer support, support groups, socialization activities, and a hot meal. Everything at the Club is free, and there are no attendance requirements–meaning individuals can come as often as they like without interference from any other program with which they may be receiving services. Rainbow Heights Club is a valuable cornerstone in the community, but they needed a new web presence to help drive traffic & help support more people.

Comparison of the old site and the new site.
New homepage

Brand New Visual Language & Web Presence 

With just some photos and a logo, Teal translated the feeling of Rainbow Heights Club to a beautiful, vibrant website design. Drawing inspiration from the Club’s warm personality and collaborative spirit,  we focused on highlighting club members and community impact. We employed a  visual language that balances a modern and youthful aestheticl with a bright elegance that captures the spirit of the Club

Supporting Outreach with New Brand Styles

A digital presence consists of much more than just a website. Accordingly, Teal provided social templates styles in Canva and a Mailchimp email template, empowering the Rainbow Heights Club team to focus fully  on outreach and messaging. Additionally, we provided a brand guide that summarized the Club’s refreshed visual style, including essential elements such as typography, image treatment, and more. The outcome of these efforts entails more posts, more outreach, and a bigger community and around the Club. 

RHC social Canva templates
Brand guide and email template

Next Project

Aga Kahn Foundation

Aga Kahn Foundation

Teal crafted a new web presence for AKF to show how they work alongside communities in 18 countries to design, build and sustain their own solutions to the development challenges they face.