Over the next 5 years, the introduction of a new set of ARV drugs has the potential to transform treatment in low- and middle-income countries.
ICAP at Columbia University is a member of OPTIMIZE – a global consortium of NGOs dedicated to rapidly improving treatment outcomes for people living with HIV by optimizing the development of antiretroviral drugs and accelerating their distribution in low- and middle-income countries. ICAP partnered with Teal Media to create the primary web presence and supporting print materials for the OPTIMIZE initiative.
The Website
Teal created a multilingual site, available in English, French, and Portuguese.
The About OPTIMIZE section literally puts people at the center of the story of Antiretroviral treatment (ART) optimization and showing why the OPTIMIZE effort is important.
Teal crafted custom simple, yet elegant icons that display key facts about the importance and benefits of ART optimization.
To showcase what ICAP specifically is doing on OPTIMIZE, Teal created Caption interactive “area of focus” cards that ‘flip on click’ to reveal additional information.
Teal also created an interactive map that profiles countries where ICAP is supporting efforts to accelerate the introduction of optimal ARVs.
The site closes with a section of resources critical to team working on the front lines.
Print Materials
Teal’s work with ICAP didn’t end with the website. We also created a suite of print materials including custom-designed reports, interactive PDF toolkits, postcards, and templates.
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Project Team
Teal Media is a woman-led creative agency that builds brands and websites for nonprofits, foundations, and mission-driven organizations. We have a core presence in Washington, DC and Detroit, MI.
