Presenting Complex Data in a Visually Engaging Way

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Issues
Services
  • Data Visualization & Infographics
  • Website Design & Development
Team
Bex Orris
Ellen Yee
Jessica Teal
Katy Hinz
Tyler Patton

ONE had a rich trove of data and stories that demonstrate the human potential that is lost when kids don't learn to read by age ten. They wanted to create a microsite to showcase this data in an interactive and engaging way that educates visitors about the problem and motivates them to become a part of the solution.

Our Solution

Together, Teal and the team at ONE conceptualized, designed, and built a robust, immersive data visualization website that highlights the the lost potential associated with low literacy rates at age ten. The site features complex, dynamic data integration and pairs it with clean and engaging visual storytelling. This approach lets visitors quickly and easily understand the challenge, and "turn the page" to learn more about the solution and what they can to do get involved.

We began by focusing on the idea of a clock, and extended the metaphor to a "book bridge" timeline that tells a visual story. The site uses animation and visual storytelling to establish the problem, and show how it gets worse over time. We then invite users to "turn the page" to learn about what the solution looks like.

The "Solution" page features an interactive tool that helps users see how supplying funding to various parts of the world can have a positive impact on literacy rates and associated outcomes. Because the site is designed for global audiences, we leveraged geo-targeting on IP addresses to offer custom data visualizations and animations depending on location.

The site also dynamically pulls in live data, for those visitors who want to do a deep dive into the numbers.

The site was designed to be easily accessible on mobile phones, which was particularly important for a campaign like this with a global audience.

The site that Teal and ONE created together incorporates complex data sets and rich visualizations and animations to offer an engaging and easy way for visitors across the globe to understand the problem of low literacy rates, explore the impacts, and become a part of the solution. 

Teal Media is a woman-owned full-service creative agency based in Washington, DC. We offer UX research, web design & development, brand strategy, and creative support to mission-driven and nonprofit partners. We believe purposeful design can transform organizations, inspire action, and enable progress.

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