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Nuclear Threat Initiative

Redesigning Nuclear Threat Initiative for a safer world

With 15,000+ pages, unstructured content, and a tangled taxonomy, the Nuclear Threat Initiative’s (NTI) website was inefficient to manage and confusing for NTI’s users. It was time for a ground-up rebuild to make the “Wikipedia of nukes” dramatically more accessible and easy to use.

Teal devised a robust solution that simplifies the site infrastructure, information architecture, taxonomy, and overall user experience. And together, we helped NTI break down internal silos to develop a site that puts user needs first.

Information ‘hubs’ for NTI’s main focus areas

The hub pages for NTI’s main focus areas—Nuclear, Biological, Science & Tech—include a core narrative about the threat and how NTI is working to address it with specific projects, research, and experts. The hub pages are dynamically created by the new shared, site-wide taxonomy that makes the pages vibrant and keeps maintenance to a minimum.

Dynamic country profiles

New country profiles aggregate content from across all threats (Nuclear, Biological, Science & Tech) to give users a clear and comprehensive view of all activity associated with a particular country.

Collage of country profile pages

Interactive maps

Treaties and Regimes section features an interactive map where users can explore by country, type of threat, and name of treaty and regime. When users click on a particular country in the map view, they see a snapshot of that country’s membership in topline treaties and regimes.

Facilities map pinpoints nuclear/biological/missile/chemical locations across the world.

A new look-and-feel

Teal developed a new look-and-feel based on NTI guidelines that conveys a serious and modern tone. In NTI’s words, it’s a fresh design that “reflects our hopeful outlook for the future where we can eliminate catastrophic and existential risks to humanity.”

Elements and card styles for the visual refresh of the NTI brand

A complete set of features

An extensible site infrastructure built on the WordPress CMS that allows NTI administrators to manage all aspects of site functionality directly from within the WordPress interface—without the need to write custom code.

Powerful search, including “you might also like”-style results with the ability to search inside of PDFs and other documents, as well as filtering and sorting of content by keywords, common taxonomy, or type.

Graphic that shows sample glossary terms used throughout the NTI website

“Teal has been an excellent partner for our unique and large-scale website rebuild. The adept team has taken the time to understand our issues, our audiences, and our goals—as well as our internal stakeholders. Where other partners have historically encountered challenges, Teal has gone the extra mile to achieve our high standards—all while staying focused on our budget and bandwidth.”

Ryan Cahill

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