Work
When Joe Biden launched his campaign for the 2020 presidential election, he needed a website to serve him through the primaries. The campaign wanted a site to introduce the candidate, outline his policies, and encourage people to get involved in the campaign and make a donation. And because of the political climate in 2020, the site needed to be extremely secure, optimized for privacy and accessibility, and available in both English and Spanish.
In partnership with the Biden campaign, Teal created an engaging and inspiring website for the primary season that engaged supporters in the campaign, encouraged participation and donations, and offered an infrastructure to support a high-profile, highly-trafficked website.
The website Teal created was clean and uncluttered, with a focus on introducing the candidate and driving donations. The site was fully translated into both English and Spanish.
Teal gave special consideration to the mobile experience, because we knew many supporters were likely to access the site on‑the‑go.
The images we selected for the new site showcase the diversity and breadth of the community of Biden supporters, reinforcing the message that “I work for you.”
The site’s “About” section uses family photos – and an Amtrak-shaped progress bar! – to tell Biden’s story, convey his personality, and build a connection between the candidate and the website visitor.
Teal’s solution served the campaign through the primary election, helping the candidate to outline his vision for a stronger, healthier, more unified America.
5The entire Teal team was honored to play a role in this historic election.
In partnership with the team at Hotline, Teal created a streamlined experience for accessing help for survivors of domestic violence.
The part where we ask you to cough up your email. So we can discuss all the amazing things we’re gonna do together. No pressure. Really.