When Joe Biden launched his campaign for the 2020 presidential election, he needed a website to serve him through the primaries. The campaign wanted a site to introduce the candidate, outline his policies, and encourage people to get involved in the campaign and make a donation. And because of the political climate in 2020, the site needed to be extremely secure, optimized for privacy and accessibility, and available in both English and Spanish.
In partnership with the Biden campaign, Teal created an engaging and inspiring website for the primary season that engaged supporters in the campaign, encouraged participation and donations, and offered an infrastructure to support a high-profile, highly-trafficked website.
Getting to know Joe
The site's "About" section uses family photos - and an Amtrak-shaped progress bar! - to tell Biden's story, convey his personality, and build a connection between the candidate and the website visitor.
Teal Media is a woman-owned full-service creative agency based in Washington, DC. We offer UX research, web design & development, brand strategy, and creative support to mission-driven and nonprofit partners. We believe purposeful design can transform organizations, inspire action, and enable progress.