- Brand Strategy
- Social Media
- Visual Identity
Amnesty International USA was looking for a new visual brand for their Annual General Meeting (AGM) during their 60th anniversary celebration. Due to COVID-19, they were unable to hold the AGM in person - but they wanted the virtual event to feel just as energetic and celebratory as an in-person event might feel. They were looking for a new visual identity that helped them to celebrate and honor Amnesty's history of progress, creating a space for activists and change-makers to connect with each other and to get tools and trainings that help them engage in human rights work.
Teal partnered with Amnesty to build a new brand for this momentous occasion. Together, we created a 60th Anniversary AGM brand that honors Amnesty's rich history of human rights work, welcomes new members into the community, and celebrates the event's theme of "Uniting Action-Takers and Change-Makers."
Thank you all for being so thoughtful and tremendous partners to work with -- your work with us has been reinvigorating for the whole team!Lauren Murphy
Teal Media is a woman-owned full-service creative agency based in Washington, DC. We offer UX research, web design & development, brand strategy, and creative support to mission-driven and nonprofit partners. We believe purposeful design can transform organizations, inspire action, and enable progress.