Arnold Ventures Brand Refresh
An enhanced visual brand that balances data-driven credibility with human-centered storytelling.
Work
For decades, New Jersey has been plagued with inefficient infrastructure, bad roads, and even worse travel times. Then-Governor Thomas Kean had a master plan to improve the transportation network in 1989, but short-sighted and obstructive leaders failed to deliver on the State’s promise. Teal and the New Jersey Commuter Alliance worked together to create a custom illustrated and animated video that communicates the benefits of the North New Jersey Traffic Bypass to help solve traffic problems.
An enhanced visual brand that balances data-driven credibility with human-centered storytelling.
The part where we ask you to cough up your email. So we can discuss all the amazing things we’re gonna do together. No pressure. Really.