What’s Happening with TikTok?
Recent developments have raised questions about TikTok’s future in the U.S. On December 6th, a federal appeals court upheld a law requiring TikTok’s parent company, ByteDance, to sell the app or face a ban by January 19, 2025. The ruling stems from national security concerns over potential data sharing with China. TikTok is appealing to the Supreme Court, but it’s unclear when or if the ban will happen, or how long it would take if enforced.
Recommendations for Current TikTok Accounts
- Continue Engaging on TikTok: Maintain regular posting schedules to maximize audience connection while the platform remains active.
- Optimize Content for Cross-Platform Use: Create videos that can easily transition to Instagram Reels and YouTube Shorts. Tip: Keep videos under 60 seconds, use people-centered content, and add text overlays.
- Encourage Action: Use posts/bio to direct followers to complete additional actions to strengthen your community beyond TikTok. More on this key step below!
Preparing Your Audience for a TikTok Ban
- Communicate Proactively: Share updates about the potential ban with your TikTok audience and let them know where they can continue to engage with your organization.
- Transition Followers Gradually: Use TikTok to encourage your audience to follow you on other platforms, such as Instagram, YouTube, and Facebook, where they can stay connected and continue to see your content.
- Gather Supporter Contact Info: Focus on building an email or SMS list by directing TikTok users to sign-up forms or landing pages. This ensures you maintain a direct line of communication with your supporters, regardless of platform availability.
