US Soccer Foundation Digital Marketing

Small contributions can make a significant impact. This campaign sought to motivate current supporters, re-engage lapsed donors, and inspire new donors to contribute before the year ended.

Collage of styles showing US Soccer Foundation

Every contribution made a significant impact

The key challenge was breaking through the noise of the crowded end-of-year giving season. With numerous organizations competing for donor attention, the U.S. Soccer Foundation needed a strategy that would resonate with supporters, effectively communicate its impact, and drive donations. Though a combination of efforts, we achieved fantastic results.

$201

10.49%

12.13% conversion rate

$3.47 ROAS on Google Search

To tackle this challenge, the campaign was structured into four key phases.

The Engagement & Awareness phase introduced the core message through targeted emails and social media.
Donor Re-Engagement efforts utilized personalized outreach and paid media to reconnect with previous supporters.
The Giving Tuesday Push leveraged the momentum of the global giving day with a compelling call-to-action and a matching gift incentive.
Finally, the Final Year-End Appeal focused on last-chance donations, emphasizing tax benefits and the opportunity to make a difference.

A multi-faceted marketing approach

The campaign incorporated a matching gift strategy, which significantly boosted grassroots engagement by encouraging donors to double their impact.

Collection of fundraising efforts from google search ads to email

A Google Search ad campaign effectively reached high-intent donors looking to support youth soccer initiatives. This effort was complemented by a programmatic display spend to reinforce messaging and drive new donors seeking to make a difference at the end of the year to search for the U.S. Soccer Foundation.

The segmented email strategy included emails strategically designed to re-engage lapsed donors and motivate contributions from new and existing supporters.

Additionally, we created a social media campaign reinforced key messaging, increasing visibility and engagement across platforms.

Issues

Arts, Culture, & Film

Social Justice & Community

Services

Digital Marketing

Project Team

Maïca Bhatt

Hayley Drapkin

Katy Hinz

Dustin Maciag

Teal Media is a woman-led creative agency that builds brands and websites for nonprofits, foundations, and mission-driven organizations. We have a core presence in Washington, DC and Detroit, MI.

US Soccer Foundation Digital Marketing

Every contribution made a significant impact

To tackle this challenge, the campaign was structured into four key phases.

A multi-faceted marketing approach

Issues

Services

Project Team

Let’s get started on your next project!

Let’s do this.

Every contribution made a significant impact

To tackle this challenge, the campaign was structured into four key phases.

A multi-faceted marketing approach

Issues

Services

Project Team

Steers Real Estate

Let’s get started on your next project!

Let’s do this.