Bright Smiles FC is a new digital hub from the U.S. Soccer Foundation and Colgate’s Bright Smiles, Bright Futures® program that brings together families’ love of soccer with the tools they need to build lifelong oral-health habits.
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Bright Smiles, Bright Futures
Bright Smiles FC is a new digital hub from the U.S. Soccer Foundation and Colgate’s Bright Smiles, Bright Futures® program that brings together families’ love of soccer with the tools they need to build lifelong oral-health habits. The campaign is all about helping kids fuel their bodies, boost their confidence, and protect their winning smiles—on the field and at home.
Partnering for Healthy Futures
To bring this vision to life, the Foundation needed a vibrant, family-friendly microsite that felt credible yet playful, and made it easy for busy parents and caregivers to find what they need in just a few clicks. Teal partnered with their team to create the Bright Smiles FC website: a one-stop destination where families can discover the Bright Smiles FC Playbook, explore free resources, and see how soccer can be a gateway to healthier futures for their kids.
A Kid-Friendly Website Full of Valuable Resources
The homepage opens with a bold, narrative-led hero that invites families to “Score Goals. Smile Bright,” instantly grounding the experience in both soccer and oral health. Clear copy and visuals explain why good oral health is essential to a child’s overall wellbeing and break down simple steps—like brushing twice a day with fluoride toothpaste and limiting sugary snacks—into approachable, kid-friendly guidance.
From there, the site directs visitors into a library of free, downloadable activities and resources designed to keep kids active, confident, and cavity-free. Families can start with a handful of spotlighted tools—like brushing guides, charts, certificates, and a grocery list—or opt to download the full Bright Smiles FC Playbook for a complete set of soccer-inspired games and oral-health activities.
Teal Media is a woman-led creative agency that builds brands and websites for nonprofits, foundations, and mission-driven organizations. We have a core presence in Washington, DC and Detroit, MI.
We established a brand for FMQ’s Conference—undeniably Georgetown yet elevated—and deployed it across web, social, stage, and media. We executed a six-figure, multi-channel digital ad program that drove registrations and visibility, helping elevate Psaros Center’s biggest and most successful event of the year.
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