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U.S. Soccer Foundation

Using soccer to help children reach their full potential and live healthy lives
A middle-school-age, hispanic girl with olive skin and long, black hair in a pony-tail runs on a green soccer field. Her hair blows slightly in the wind and she has a big smile on her face. She points and is leaning forward as she plays soccer. Her shirt is white with the US Soccer Foundation logo printed on it. She has on navy shorts with a skinny, white stripe running alongside each thigh. One foot is lifted off the ground. She runs wearing black cleats and blue socks. A bright blue soccer net bleeds slightly into few on the right side of the image.

A New Site Reflects New Offerings and New Audiences

The U.S. Soccer Foundation helps children in underserved communities reach their potential—both on and off the playing field. With a network of national and local partners, their programs give kids safe places to play, connect them with trained and caring coaches, instill hope, and foster well-being.

USF has trained more than 10,000 adults as coaches and mentors, installed more than 450 fields, and reached more than 400,000 children with proven results. When an org restructure increased its focus on corporate and individual donors and the nonprofit shifted its offerings, they looked to Teal for a major site update.

Collage of USF website designs, overlaid on colorful brand patterns and shapes.

Bigger, Bolder, Better

The new site includes big, engaging images with bold calls to action, more prominent videos, blocks of color with organic illustrations, and a greater emphasis on accessibility. An elevated “Stories” section provides an emotional connection, pairing data points with personal stories of USF’s impact on kids and communities.

All the Bells and Whistles

On the back end, the site makes it easy for staff to update news and load new  photographs, and the “Latest” section dynamically pulls in recent posts from the blog and event pages. Key programs and partners are prominent, so USF’s audiences know how to learn more and get involved. Most importantly, every page on the site makes it easy to donate, sign up for email updates, become a partner, or find out how to start a program.

A collage of design elements from the U.S. Soccer Foundation. The top part of the collage is a horizontal, navy bar that features doodles. The first doodle is white and is a cleat kicking a soccer ball with yellow, lighting bolts coming off of the soccer ball. After the cleat are words centered with it in all caps: “The power of.” After “the power of” is a white doodle of an open mailbox with red lighting bolts. After the mailbox are words centered with it in all caps: “youth sports.” After “youth sports,” is a white doodle of a bell on top of a to do list with light blue lighting bolts. Underneath the navy bar is two color blocks split in half. To the left is a yellow block with the headline: “It’s Everyone’s Game” sitting on top of it. A red, hand-drawn element encircles the word “Everyone’s.” The second color block is bright red and sits to the right. Three images using the hexagon design element as a frame/photo-mask sit on top of the red background, bleeding slightly onto the navy bar above and the yellow block to the left. The top image uses the hexagon as a mask to feature a young, black woman in a navy ball cap, white t-shirt, and black, ripped jeans with her hands crossed and resting near her hips. She smiles with closed lips and stands in front of a colorful, urban mural. To the left are two young, hispanic boys in a hexagon shape with a bright, light blue background with close-mouthed smiles. One holds a green and white soccer ball and the other a teal and white. Their uniforms are light blue-gray. The final image to the right of the boys is a group of diverse, female soccer players against a yellow, hexagon backdrop who look about middle school age. They smile and wear navy and white uniforms with the United Soccer Foundation logo.

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