Knight-Georgetown Institute
Building a boldly simple brand and website for a new organization that connects technology and information.
Work
Since 2018, Teal has served as UltraViolet’s design partner, playing the roles of in-house designer, brand magician, web developer and digital marketing strategist. We do whatever it takes for UltraViolet to be able to do their work better and faster.
Working on both rapid-response and long-term timelines we produce everything from social graphics and animations, videos, digital ads, rally materials, large-scale projects, merch, and even a full website redesign. All so UltraViolet can fight attacks against women, support people impacted by sexism, dismantle discrimination, and hold power accountable.
As the 2024 election approached, UltraViolet PAC committed to making their voices louder than ever, advocating fiercely for a future where equality, justice, and accountability remain non-negotiable principles.
We set to work building a high-frequency GOTV ad campaign to persuade single women in battleground states to support Kamala Harris and other Democratic candidates. The messaging underscored the value of single women’s voices and freedoms, pushing back against the conservative agenda.
132,995 Reach
5.42 Frequency
596,797 Total Impressions
98.20% Video Completion Rate
In all states targeted, the campaign was on track to reach at least 50% of the previous election’s victory margin, if not more. By focusing on key demographics and applying a data-driven approach, UltraViolet PAC maximized its impact in the most competitive regions, amplifying the voices of single women voters and strategically positioning itself as a powerful force in the 2024 election.
Even amidst their efforts for the election, UltraViolet knew they needed to move forward on all fronts. And that meant embarking on a website redesign. Their previous site was visually dated, and the back-end was very inflexible. UltraViolet needed a new site that reflected their new brand to their users, and also allowed them to quickly create new pages, petitions and actions at a moment’s notice.
UltraViolet stands with the women of America, ready to fight harder than ever to protect the basic rights of all women. As we look to the future together, Teal is continuing to partner with UltraViolet on a long-term digital strategy to build a world where sexism and discrimination have real consequences.
Building a boldly simple brand and website for a new organization that connects technology and information.
The part where we ask you to cough up your email. So we can discuss all the amazing things we’re gonna do together. No pressure. Really.