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Ultraviolet

Building the culture of full-spectrum freedom, and taking action to make a gender-just world possible.

For over a decade, UltraViolet has combined organizing, technology, creative campaigning and people power to prove that gender justice can win. They shift the conventions of politics, media, policy and pop culture to make gender justice our lived reality.

Since 2018, Teal has served as UltraViolet’s design partner, playing the roles of in-house designer, brand magician, web developer and digital marketing strategist. We do whatever it takes for UltraViolet to be able to do their work better and faster.

Working on both rapid-response and long-term timelines we produce everything from social graphics and animations, videos, digital ads, rally materials, large-scale projects, merch, and even a full website redesign. All so UltraViolet can fight attacks against women, support people impacted by sexism, dismantle discrimination, and hold power accountable.

Showcase of general Ultraviolet styles

Fighting Harder Than Ever in a Tight Election

As the 2024 election approached, UltraViolet PAC committed to making their voices louder than ever, advocating fiercely for a future where equality, justice, and accountability remain non-negotiable principles.

We set to work building a high-frequency GOTV ad campaign to persuade single women in battleground states to support Kamala Harris and other Democratic candidates. The messaging underscored the value of single women’s voices and freedoms, pushing back against the conservative agenda.

132,995 Reach

5.42 Frequency

596,797 Total Impressions

98.20% Video Completion Rate

In all states targeted, the campaign was on track to reach at least 50% of the previous election’s victory margin, if not more. By focusing on key demographics and applying a data-driven approach, UltraViolet PAC maximized its impact in the most competitive regions, amplifying the voices of single women voters and strategically positioning itself as a powerful force in the 2024 election.

Collection of election graphics

Teal was also on-call for UltraViolet’s rapid-response needs for campaign social graphics, toolkits and merch.

Redesigning the UltraViolet Website

Even amidst their efforts for the election, UltraViolet knew they needed to move forward on all fronts. And that meant embarking on a website redesign. Their previous site was visually dated, and the back-end was very inflexible. UltraViolet needed a new site that reflected their new brand to their users, and also allowed them to quickly create new pages, petitions and actions at a moment’s notice.

First half of website showcase
Second half of website showcase

Creating the Conditions for the Future We Dream Of

UltraViolet stands with the women of America, ready to fight harder than ever to protect the basic rights of all women. As we look to the future together, Teal is continuing to partner with UltraViolet on a long-term digital strategy to build a world where sexism and discrimination have real consequences.

Collection of core UV materials

Next Project

Knight-Georgetown Institute
Image collage of white robotic hand in front of abstract blue shapes

Knight-Georgetown Institute

Building a boldly simple brand and website for a new organization that connects technology and information.