Mission Driven, Wired for Impact

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  • Brand Strategy
  • Visual Identity
  • Website Design & Development
Aruna Mall
Austin Whipple
Ellen Yee
Katy Hinz
Ojwanna Wilson
Tyler Patton

Anne Lewis Strategies, a leading progressive fundraising and digital strategy agency, has elected presidents, flipped houses of Congress, supported governors, funded emergency response, and so much more. But their website and brand did not reflect their cutting edge fundraising and movement-building work. It was time for a powerful new direction.

Teal partnered with Anne Lewis to reimagine the brand, crafting a new identity that encompases the breadth of their impact for clients and reflects the growing and increasingly dynamic team. Teal also designed and built a new website to bring the next chapter in the team’s story to life.

Enter MissionWired: “a noun and an adjective: who we are, what we do, and with whom we do it.”

"It’s who we’ve always been, and now our name reflects it."

Brand Strategy

Research was at the heart of every step of our brand strategy. We held learning sessions with key stakeholders within the MissionWired team, while also conducting extensive audience and market research with current and prospective clients to understand the overall state of the existing brand.

You know that you’re onto something during a rebrand when everybody smiles over and over during early presentations of possible concepts. And we never lost that energy in the final version of the wordmark and logo.

We embarked on workshops with the MissionWired team to ideate on naming, brand messaging and design, and website information architecture. From here it became clear the Anne Lewis team gravitated almost immediately to an idea, a calling, a force that moves them: a mission.

Website Design & Development

While the brand strategy came first, we didn’t waste any time to start thinking about what MissionWired needed from its new website. They of course needed us to bring their new brand identity to life, but also demonstrate MissionWired’s core values, and make it easy for prospective clients to get in touch while also showcasing their incredible accomplishments.

We wanted to ultimately tell the story of MissionWired and let that shine through every area of the new website: from a homepage video with subtle movement of scrolling text effects, to highlighting some of MissionWired’s biggest clients and letting the statistics of their success speak for themselves.

We designed flexible case study pages that use MissionWired’s delightful brand colors, highlight key statistics, and leverage photography to enhance every success story.

People are at the heart of who MissionWired is—their talented team of strategists, designers, data scientists, and creatives are the embodiment of the company’s values. They also have their own stories to tell, and we wanted to showcase their personality and expertise for every current and future client to see.

The answer to us was a no-brainer: More color! Each individual biography page allows team members to pick a bright background of their choice, along with a colorful quote that highlights their role and expertise.

It was a privilege to help Anne Lewis reimagine themselves for the future. In their words, “We’re MissionWired. It’s who we’ve always been, and now our name reflects it.”

We can’t wait to see what this dynamic team does next.


Let’s work together!