Image of room with piles of boxes of rape kits

Driving action with a powerful film

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  • HTML Email
  • Social Media
  • Visual Identity
  • Website Design
  • Website Design & Development

I Am Evidence is a film produced by Mariska Hargitay that exposes the alarming number of untested rape kits in the United States. Through a character–driven narrative, the film brings much needed attention to the disturbing pattern of how the criminal justice system has historically treated sexual assault survivors. The filmmakers knew that they wanted to create a website for the film that didn't just preview the movie -- the site needed to drive action to end the rape kit backlog.

That's when they turned to Teal.

There are hundreds of thousands of untested rape kits around the country.

Teal Media worked with the team at I Am Evidence to create the film’s primary web presence. The site we built previews the film and urges visitors to host a screening. In addition to learning about the film, visitors can also learn about the disturbing number of untested rape kits around the country and take action to end the backlog.

Hero area of the homepage of the website
To convey the sheer enormity of the problem, Teal embedded a looping background video from the film that pans across shelf after shelf of untested rape kits.
About area of the homepage of the website
This section of the homepage introduces the film and highlights the faces and stories of the four survivors featured in the film.
Screenings area of the homepage of the website
Site visitors can easily see where the film is playing near them.
Area of the homepage of the website that explains what the backlog is about
We leverage the opportunity of the film to educate people about the backlog. We drive the issue home by providing staggering statistics of untested rape kits in cities across the country.
Area of the homepage of the website with Mariska's quote
The film is very personal for producer Mariska Hargitay, who has made ending the backlog her life's work.
Actions area of the homepage of the website
We present a number of ways people can get involved to end the backlog.
Resources area of the homepage of the website
We also provide a number of helpful resources to survivors, lawmakers, and the media.
Footer of the website
Teal implemented a 'sticky' action bar in the footer of the site, so the visitor can take action at a moment's notice no matter where they are on the site.

In addition to building the website, Teal also created supporting materials to deliver the message of the film across a variety of media channels in a consistent, compelling, and motivating way.

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Email template on a mobile device
HTML email template
Social graphic template featuring a quote
Social graphic template
Collage of pages from the mini-styleguide for the website
Brand book

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