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I Am Evidence is a film produced by Mariska Hargitay that exposes the alarming number of untested rape kits in the United States. Through a character–driven narrative, the film brings much needed attention to the disturbing pattern of how the criminal justice system has historically treated sexual assault survivors. The filmmakers knew that they wanted to create a website for the film that didn't just preview the movie -- the site needed to drive action to end the rape kit backlog.
That's when they turned to Teal.
There are hundreds of thousands of untested rape kits around the country.
Teal Media worked with the team at I Am Evidence to create the film’s primary web presence. The site we built previews the film and urges visitors to host a screening. In addition to learning about the film, visitors can also learn about the disturbing number of untested rape kits around the country and take action to end the backlog.
In addition to building the website, Teal also created supporting materials to deliver the message of the film across a variety of media channels in a consistent, compelling, and motivating way.
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