Work
Home Planet Fund was founded in 2022 by Patagonia founder Yvon Chouinard, with a $20 million donation and a promise to fight the climate crisis by supporting Indigenous Peoples and local communities who are already doing the work through nature-based solutions. Home Planet Fund’s grants are based on trust—100% of funds go to the communities, with no reporting or proof of impact required.
Home Planet Fund’s Executive Director, Dilafruz Khonikboyeva, reached out to Teal to partner on creating the digital ecosystem for this brand new organization.
Teal and Home Planet Fund hit the ground running—as a new organization, HPF needed more than just a website. While they worked on creating their Board of Directors and operations, Teal began collaborating with their brand designer, Kamilia Kulinova, to bring the Home Planet Fund to life.
Home Planet Fund is a different kind of philanthropy and its brand visually asserts this difference through bold typography and layouts that are slightly unexpected. Every decision was carefully considered—from the typeface that captured the personality of the brand, to the specific photographs selected to showcase HPF’s grantee regions—Teal was a strategic partner from the ground up.
As Teal and Home Planet Fund established these structures, Teal also began wireframing and designing a new website and developing a full digital marketing strategy. By leading HPF’s long-term strategy, Teal had a unique opportunity to manage all of their digital channels. This allowed for a cohesive plan for email, social, paid, and campaigns.
To tell the story of Home Planet Fund, Teal developed an impactful brand video to introduce HPF and their mission of supporting Indigenous Peoples and Local Communities in combating the climate crisis. Our talented team storyboarded, scripted, and brought to life this video with a strong message of hope and how their audience can be part of this work.
The launch for Home Planet Fund was a coordination across website, social, email, as well as with outside partners. Within the first week of launch, we saw:
246% total follower growth
2,511% follower growth on Instagram
122% follower growth on LinkedIn
380% follower growth on Facebook
Our work with Home Planet Fund, similar to their relationship with their programs, is fully based on trust. We are so privileged to work with a client who is incredibly passionate and extremely thoughtful about every decision— and trusted Teal to be their partner every step of the way to launch.
I can’t imagine building Home Planet Fund without the team at Teal. They’re not only great at what they do, they were thought partners in developing our brand, voice, and vision. They are a core part of our organization.
Building a stable, prosperous, and inclusive nation by promoting public policies based on the “first principles” of equal political representation, a guaranteed living wage for all working citizens, and a fair tax system.
The part where we ask you to cough up your email. So we can discuss all the amazing things we’re gonna do together. No pressure. Really.