Work
Established in 1953, HHMI is the largest private biomedical research institution in the United States, with a vibrant community of researchers, educators, students, and professionals. HHMI partnered with Teal to completely transform their online presence to better reflect the recent evolution of their strategic priorities. They also wanted a site that showcases HHMI position as a leader that contributes meaningfully to the future of research and education.
Our partnership started with an overhaul of the digital expression of the HHMI brand. Teal helped the HHMI team adapt the website’s look & feel so that it better aligns with HHMI’s new strategic goals.
HHMI wanted to make it easier for people to understand who they are and what value they have to offer, so Teal worked closely with their team to update the website’s content strategy and clarify their messaging. This included diving deep into which pieces of content needed to be rewritten, elevated, or archived.
We developed content templates and edited and reviewing program content to make it more accessible. At the same time, we delivered best practices and guidance to help HHMI lean into their brand differentiators. The key to this was to elevate the programs and fellows that make HHMI unique. We also made a lot of technical and structure upgrades to ensure that content across the website is easily searchable, indexable, and connected.
Increased program engagement by 41%
HHMI has incredible stories to tell about the health outcomes that have been achieved through the research that they support. They’re also blessed with beautiful assets that can help to build emotional connections to their stories of impact. To help HHMI better tell these stories, Teal built them a flexible, scalable design system. Our design system is composed of a library of components that lets the HHMI team create compelling narratives with both short- and long-form content. We also included media-rich components to make sure they are elevating the scientific innovation that makes this organization so unique.
Teal also curated a robust library of on-brand photography culled from HHMI’s thousands of images over the course of their 70 year history. By emphasizing images of real scientists immersed in the work, we centered DEI in the curation process. This was critical for HHMI because they prioritize breaking down barriers within the scientific field, and authentic DEI is a long-held value for the organization.
“Aliquam erat volutpat. Etiam faucibus viverra tincidunt. Etiam sit amet rutrum lorem, quis laoreet tortor. Etiam vitae nisi eget odio auctor volutpat sit amet id nibh. Etiam rutrum nisi sit amet sem dapibus aliquam. Etiam finibus, mi et sollicitudin aliquet, massa metus pretium tellus, eu mattis enim mi et ante.”
This work would have been for nothing if people weren’t able to find the site in the first place. So we paid particular attention to SEO and Analytics throughout. In the content strategy phase, we included a technical SEO audit and offered redirect mapping guidance to set HHMI up for success as we set up their GA4 environment. We also developed custom dashboards for GA4 so the HHMI team is able to easily parse the data and monitor the performance metrics that matter most to the organization. Some key elements of our SEO support included:
57% Improved Click-Through Rate (CTR) Across Major Countries and All Devices. This reflects a more engaging user experience and effective content relevance post-redesign.
87% Increase in international visibility with impressions for translated results nearly doubled, which underscores the site's broader global engagement post-redesign.
Building a stable, prosperous, and inclusive nation by promoting public policies based on the “first principles” of equal political representation, a guaranteed living wage for all working citizens, and a fair tax system.
The part where we ask you to cough up your email. So we can discuss all the amazing things we’re gonna do together. No pressure. Really.