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Greenpeace

Driven by this strategy, Teal and Greenpeace worked diligently over the next few weeks to craft a powerful user experience that:

  • Conveys Greenpeace’s audacious yet sophisticated brand personality and makes the user the hero of the story with a provocative question that inspires a sense of agency (i.e. *I* have the power to do this)
  • Showcases evidence and ‘fast facts’ about Greenpeace’s impact
  • Is infused with focused easy-to-spot calls-to-action (i.e. wherever you see the Greenpeace bright green, there’s something you can do!)
  • Tells the visual story of how Greenpeace works and why the Greenpeace theory of change is effective.
  • Offers proof through victories, personal stories, and in-the-field action photos and videos

Working with (Teal) and Echo&Co on the site was one of the best working experiences I've had. I'm proud of what we created together. I had worked on a lot of projects where the designers were given a remit and they did their job and then non-designers overruled/changed so much of it. I wanted to respect everyone's expertise on this project and your talent allowed me to do that fully.