- Brand Strategy
- Content Strategy
- Print Design
- UX Research
- Visual Identity
- Website Design & Development
The Foundation for Food & Agriculture Research (FFAR) does complicated and nuanced work that's at the intersection of science, research, and policy. Their staff had trouble talking about this work in a clear and consistent way - each person told a slightly different story. This brand confusion showed through on the FFAR website, which was also dated, poorly organized, and made key information hard to find. FFAR needed a new brand to reflect the nature of their work, and a website to match.
Together, Teal and FFAR reinvigorated the entire FFAR brand, from core language to visual identity, centering it around their key values of audacity and innovation. This refreshed brand is reflected in the new website, which tells the FFAR story of impact, makes information easy to find, and offers a range of ways to get involved.
Research & Discovery
Capturing FFAR's new strategic vision
Our partnership began with an intense phase of Research and Discovery. Through surveys, user interviews, and a series of in-person workshops, Teal and FFAR honed in on a new set of core values, developed refined brand messaging, and generated ideas for how we could better engage FFAR’s primary audiences.
Visual Brand Refresh
A new visual brand for a new vision
In the years since their founding, FFAR had grown more sophisticated and complex, and they needed an updated visual identity to reflect this growth. Teal updated the original logo mark and visual brand with a fresh color palette and mature fonts. Modern tones of green paired with grounding grays and pops of orange helped the new brand feel true to its roots, while giving it a modern spin. Teal also introduced a photography style that highlights the innovative nature of the agriculture research that FFAR supports.
Putting it all together
With our new brand strategy and visual identity guidelines in place, we began to dig into a solution for the new FFAR website. We started with a detailed content strategy process that informed the site’s user experience and visual design.
Robust Filtering & Site-Wide Taxonomy
FFAR needed a way to let users search their large library of awarded grants. We introduced a site-wide taxonomy system to dynamically display content on relevant pages, along with a robust filter system on key search pages so users can easily find what they need.
Teal Media is a woman-owned full-service creative agency based in Washington, DC. We offer UX research, web design & development, brand strategy, and creative support to mission-driven and nonprofit partners. We believe purposeful design can transform organizations, inspire action, and enable progress.