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Advancement Project

Building on a creative partnership with the next-generation, multi-racial civil rights organization
Collage of report covers

Rooted in the great human rights struggles for equality and justice, Advancement Project exists to fulfill America’s promise of a caring, inclusive and just democracy. As their creative partner, Teal Media visually communicates AP’s innovative tools and strategies to strengthen social movements and achieve high-impact policy change.

Building on a brand

In 2022, Teal was approached by Advancement Project to bring their new brand to life. Through a multitude of reports, social campaigns, one-pagers, and more, we brought in the styles, colors, and animations from the new brand that communicated AP’s powerful messaging in an inclusive, captivating, and engaging way.

This work culminated in the design of the 2022 Annual Report, which was custom-designed for Turtl, an innovative online document platform.

Interior pages of reports

Deepening the relationship

As our creative partnership grew, they approached us to redesign their website. It aims to deepen their relationship with existing donors, supporters, and partners, and invite new ones by conveying who they are, the issues they care about, and their impact in helping build power for a just democracy. It leverages their work through their programs and campaigns, name recognition of their leadership, and social proof and successes they’ve achieved for the past 25 years.

Teal made the website accessible and easy to scan and search for users. It is also easy for the AP team to update and grow through a powerful set of components they can use to build pages to accommodate new content.

Collage of desktop and mobile pages for the website redesign

Teal was tasked to design a brand that celebrates AP’s 25th Anniversary, no easy feat given the deep history and heritage of the organization. They provided us with a vision board with a range of styles, from afrofuturistic collages to silver-y glitter textures.

The resulting mark is a sleek, silvery ‘25’ logomark that takes cues from futuristic design from the 80s and 90s. The tagline forms a circular frame around the 25, a visual nod to the globe.

Branding concept for Advancement Project's 25th year anniversary
Sample applications of the branding for Advancement Project's 25th year anniversary

Next Project

Humanity United
A close-up of hands expertly weaving a colorful ethnic folk rug

Humanity United

Transforming human exploitation and violent conflict into enduring peace and freedom