Maïca has spent her career amplifying the impact of mission-driven organizations through data-centric digital strategies and accelerating growth within organizations. Her experience spans brand marketing, email strategy, digital advertising, marketing automation, social media management, website development, strategic operations management, and more.
Maïca has previously supported an industry leader in online B2C sales, an innovator in energy-savings solutions, dozens of history-making political campaigns, and some of the world’s largest nonprofit organizations. She loves to work on challenging projects that have a real-world impact, and gets most fired up by organizations that work to protect our planet or to empower women, immigrants, and minority communities.
In her spare time, you’ll find Maïca in the beautiful woods north of Boston with her favorite hiking buddy, her dog Lilo!
America's Grasslands Coalition unites ten leading conservation organizations behind one goal: making grasslands a national conservation priority. They had under 60 days to launch a refreshed brand, a new website, and a live paid campaign — timed to the one week of the year the whole country might be looking.
Partnering with Kinder Joy of Moving, The World's Game campaign offered free family soccer kits and a co-branded activity set. The campaign drove 753K+ impressions and 5,290+ resource downloads, converting a cultural moment into a standing list of families for U.S. Soccer Foundation to reach year-round.
