Jarika is an expert paid media digital strategist specializing in audience strategies and creative performance . Her passion for digital marketing is inspired by the ability to combine data, creativity, and strategy into meaningful results that tell a story. Jarika is dedicated to partnering with teams to turn insights into actions and building thoughtful campaigns that support long-term growth.
Jarika lives in Brooklyn, New York and when she’s not at work, you can find her walking the streets taking photos of people, buildings, and animals.
All that you touch, you Change. All that you Change, Changes you.
America's Grasslands Coalition unites ten leading conservation organizations behind one goal: making grasslands a national conservation priority. They had under 60 days to launch a refreshed brand, a new website, and a live paid campaign — timed to the one week of the year the whole country might be looking.
Partnering with Kinder Joy of Moving, The World's Game campaign offered free family soccer kits and a co-branded activity set. The campaign drove 753K+ impressions and 5,290+ resource downloads, converting a cultural moment into a standing list of families for U.S. Soccer Foundation to reach year-round.
