Work

America250

Engaging Americans for the 250th anniversary of the signing of the Declaration of Independence

A milestone in the making

Tasked with commemorating this once-in-a-lifetime milestone, the America250 initiative has partnered with state and territory commissions, government agencies, and private organizations to put together the largest and most inclusive programs to engage Americans in the 250th celebration.

America250 worked with Teal Media and other agencies during the Biden Administration to establish the organizational brand, build public awareness through online and offline channels, create excitement, and activate Americans to participate in programs and events through 2026.

Collage of page designs for America250

Bringing the brand to life

Teal Media designed and developed the America250 website, which serves as the hub for all official activities associated with the Semiquincentennial. This includes programs like:

  • America’s Field Trip, a contest that invites students across the country in grades 3–12 to be part of America’s 250th anniversary by sharing their perspectives on what America means to them
  • America Gives, a nation-wide community service project
  • Share Your American Story, a unique opportunity for Americans to share their stories and their hopes and dreams for the future of our country.
  • Events in communities across the country

Teal also created a logged-in area for America250 partners to collaborate and plan events. Additionally, Teal built an invite-only funding directory for partners to support programs that align with their organizational goals.

Collage of pages for partners when they log in

Teal established a highly accessible, flexible, and scalable design system, made up of a comprehensive set of build-your-own components that can be used to create custom-looking pages on the fly. The visual design is kept largely simple to allow for the red-white-and-blue theme and ribbon element to show up in creative ways.

Collage of build-your-own components
America250 program graphics
Project Team
  • Ryan Co
  • Morgan Foust
  • Cecilia Jasso
  • Jason Liu
  • Aruna Mall
  • Jessica Teal
  • Ellen Yee
  • Jason Yovanoff
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    Teal Media is a woman-led creative agency that builds brands and websites for nonprofits, foundations, and mission-driven organizations. We have a core presence in Washington, DC and Detroit, MI.

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