Work
Greenpeace came to Teal with an outdated ‘blog-based’ website, riddled with multiple calls-to-action and lacking in focus and sophistication. The design felt more like that of a small environmental nonprofit–not an international environmental powerhouse. With so many priorities competing for your attention, the site was difficult to navigate and content was hard to find.
They were also on a super tight timeline. They needed to launch the new site on a new content management platform in three months. (Yes, three months!) Teal–then a part of Echo & Co–responded by whipping up a one-day boot camp to sprint through the initial planning process. We quickly determined that increasing user engagement meant crafting a strong narrative and setting explicit, easy-to-spot calls-to-action against a backdrop of a provocative design, as bold as Greenpeace itself.
Driven by this strategy, Teal and Greenpeace worked diligently over the next few weeks to craft a powerful user experience that:
Our collaborative partnership with Greenpeace resulted in a provocative, action-inducing website that captures the organization’s essence: bold, gritty, and unapologetic. The vibrant new look inspires action from front-line volunteers, dedicated donors, and the newly inspired; while the polished, serious presentation captures Greenpeace’s thoughtful, non-violent approach to raising the quality of public debate.
The website earned a Webby Award honorable mention and a spot on the 20 Best Nonprofit Websites and served as a digital model for Greenpeace chapters worldwide.
Working with (Teal) and Echo&Co on the site was one of the best working experiences I've had. I'm proud of what we created together. I had worked on a lot of projects where the designers were given a remit and they did their job and then non-designers overruled/changed so much of it. I wanted to respect everyone's expertise on this project and your talent allowed me to do that fully.
It's no surprise that a renowned, 75-year-old think tank would pursue a robust learning phase ahead of a brand refresh and website redesign.
The part where we ask you to cough up your email. So we can discuss all the amazing things we’re gonna do together. No pressure. Really.