Work

Patriotic Millionaires

Building a stable, prosperous, and inclusive nation by promoting public policies based on the “first principles” of equal political representation, a guaranteed living wage for all working citizens, and a fair tax system.
Collage icon styles for Patriotic Millionaires' three core tenants.

Patriotic Millionaires is a group of wealthy Americans fighting the rise of destabilizing economic inequality and the concentration of money and power in America. They’re made up of members that use their wealth and voices to influence issues such as taxing the rich, cost-of-living-based wages and equal political representation for all Americans.

They came to Teal looking to modernize their visual identity and website to better reflect who they are, while protecting the equity of their existing brand.

Collage styles used for featured posts.
Showcasing a quote style using a member of Patriotic Millionaires.

Creating a new, uniform look while refreshing & updating styles

Teal worked closely with Patriotic Millionaires to refresh their existing brand visuals. The brand refresh focused on:

  • “Reclaiming” the patriotism of Americans as positive, uplifting, and motivating
  • Emphasizing classic patriotic colors and styles while leaning into bold and disruptive styles.
  • Flexing styles between edgy and impactful, and sophisticated depending on the tone that needs to be conveyed
  • Creating custom imagery that unifies different quality and types of images while creating a recognizable, branded look
More collage elements on a dark background.
Full home page redesign showcasing hero video, promos, millionaires, priorities, etc.

A brand new website, built with flexibility and flair

With a refreshed brand in place. Teal turned our attention to designing an updated website. Core elements of the new site included:

  • Custom and build-your-own style pages that allow Patriotic Millionaires to flex for future needs
  • A striking homepage design with ambient video, custom policy area graphics, and bold design elements
  • A custom media page shows the influence and impact of Patriotic Millionaires through highlighted press callouts
  • Bold and impactful styles emphasize the patriotic styling while carving their own instantly-recognizable niche
  • Imagery style guidance and templates to give Patriotic Millionaires the tools to carry out the design going forward
Selection of different web page designs.
Collection of mobile styles show how pages translate across devices.
Year of Completion

2024

Project Team
  • Alan Greene
  • Katy Hinz
  • Liz Klarecki
  • Dustin Maciag
  • Bhumi Rajvi
    •

    Teal Media is a woman-led creative agency that builds brands and websites for nonprofits, foundations, and mission-driven organizations. We have a core presence in Washington, DC and Detroit, MI.

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