PAI

PAI’s old site didn’t reflect the breadth of their initiatives in advancing universal access to sexual and reproductive health and rights. People without a technical background struggled to find and engage with PAI’s resources. PAI was also in the midst of a visual brand update, which wasn’t reflected on the website. It was time for a fresh approach.

Teal Media began the redesign process by understanding PAI’s target audiences and focusing the website experience on them. Their primary audience of potential new allies, supporters, and donors care strongly about the individuals directly impacted by barriers to reproductive rights, health services, and supplies. PAI’s secondary audience who are policymakers and advocacy partners need quick access to critical and timely resources and information.

The new website:

• Conveys emotion to motivate new supporters, while still providing critical tools and information that partners and technical providers need to support their work on the ground
• Better tells the story of who PAI is, what they do, and why their work matters to people around the globe
• Provides evidence that the PAI approach gets results
• Demonstrates the ‘what,’ ‘how,’ ‘who,’ and ‘why’ of PAI’s work through personal stories of impact
• Maintains the technical integrity of PAI’s programmatic work and expertise in advocacy, analysis, and research

PAI works in a rapidly-changing field, and they wanted to ensure that their team can create new content to showcase the immediacy of their work and continue to evolve their new visual brand. Teal built a series of components with flexibility built in, letting PAI build their own pages to tell unique stories and demonstrate impact.

Our partnership with PAI resulted in a new digital platform that more clearly explains their work and helps them to better engage supporters, donors, and partners alike. By streamlining the presentation of content and centering the experience of the website around the individual people who benefit from the incredible work that PAI does, Teal helped PAI to truly transform the way they present their organization online.