Work

Immigration Hub

Modernizing a brand and website for fair and equitable experts on immigration policy.
See the site
Brand image showcasing the brand 'H', different immigrations, and a bold statement.

The Immigration Hub is a national organization dedicated to advancing fair and just immigration policies through strategic leadership, innovative communications strategies, legislative advocacy and collaborative partnerships.

They came to Teal looking to refresh their visual brand and to design a new website that would position the Hub as fair and equitable experts in data-backed immigration policy.

Transition from the old logo to the refreshed logo.

An Updated Visual Identity

Teal worked closely with The Hub to refine their existing logo in a way that felt updated, but retained visual brand equity. We updated base brand elements like fonts and colors, and created bold graphical treatments that reflect the spirit of their work.

Brand statement with data visualization.
Different immigrants in frames transitioning to a darker background.

The new Immigration Hub brand features:

  • Refreshed, modern logo gives the brand a contemporary look & feel
  • Vibrant, distinct color palette that speaks to the passion & expertise of the team
  • Visual elements that frame and support text and data
  • Photo direction that exudes authenticity
  • Data visualization styles to support research

 

Collection of different collateral, from a booklet, business card, and photo filter style.
Collection of brand guide pages showcasing rules and styles.

A Brand New Website

With the new visual identity finalized, Teal turned its attention to The Hub’s website. The existing site was small, hard to navigate and did not tell the whole story of all The Hub does. Nor was is flexible to pivot with timely priorities that pop up for The Hub. We worked closely together to create a better solution.

 

A brand new, redesigned home page for Immigration Hub

The new Immigration Hub website features:

  • A homepage that tells the story of their work, and elevates The Hub’s thought leadership insights and research.
  • Flexible “build-your-own” style campaign pages that The Hub can quickly create as new priorities emerge.
  • An easy-to-navigate Press & News page that lets media easily see upcoming press events, and read through press releases and statements.
  • A robust underlying taxonomy for their Research & Insights that lets users filter by various types, topics, and date ranges.
  • Bold, engaging visuals that bring their new brand identity to life.
Comparison image of the old home page with updated home page.
Views of different mobile website layouts.
Year of Completion

2024

Project Team
  • Joey Hernandez
  • Katy Hinz
  • Will Houstoun
  • Cecilia Jasso
  • Liz Klarecki
  • Dustin Maciag
    •

    Teal Media is a woman-led creative agency that builds brands and websites for nonprofits, foundations, and mission-driven organizations. We have a core presence in Washington, DC and Detroit, MI.

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