For over 40 years, Fresh Air with Terry Gross has been a repository of American oral history; conducting interviews with people who have shaped the American experience through their creativity, their leadership, and their bravery.
Teal worked with the Fresh Air team to bring more than 22,000 segments online, with new segments being added each week.
Prior to engaging with Teal, the Fresh Air team had completed a design thinking exercise focused on formulating the vision for the archive. Teal collaborated with the Fresh Air team to solidify the vision which focused on engaging new listeners not yet familiar with Fresh Air, and offering loyal fans a streamlined experience where they could easily find their favorite segments and catch up on segments they might have missed. We wanted to craft an overall experience that encouraged as much discovery as possible to prompt visitors to explore the full collection.
Teal crafted a look-and-feel for the site that reflects Terry Gross’ interviewing style — honest, smart, and modest yet artful. The design doesn’t get in the way of the story — it is simple and streamlined, which allows the body of work speak for itself.
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I can’t express my awe and gratitude enough to all of you. You are not only incredibly talented and skilled people, you are kind, funny, and wonderful people to work with. This couldn’t have happened without each of you. WHYY is, in a word, thrilled.Gabriel Coan
WHYY (Fresh Air parent organization)