A candidate for governor

  • Brand Strategy
  • HTML Email
  • Social Media
  • Visual Identity
  • Website Design & Development

Alec Ross launched a campaign for the Democratic nomination for Governor of Maryland in the 2018 election. Teal created the visual identity, initial splash page, and full website for the campaign. Our design pushed 'traditional' political design with a modern logo; a vibrant blue and yellow color palette; and bold imagery style. A key feature of the full website was crowdsourcing 'Ideas for Maryland' from people all across the state.

Campaign logo variations

Homepage that asks primary voters and potential supporters about their ideas for Maryland
Video that talks about why Alec is running for Governor of Maryland
Ideas captured from supporters that help shape Alec's platform
Brief bio and ways to support to the primary campaign

Subpages of the campaign website


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