Image of Alec Ross

A candidate for governor

Issues
Services
  • Brand Strategy
  • HTML Email
  • Social Media
  • Visual Identity
  • Website Design & Development

Alec Ross launched a campaign for the Democratic nomination for Governor of Maryland in the 2018 election. Teal created the visual identity, initial splash page, and full website for the campaign. Our design pushed 'traditional' political design with a modern logo; a vibrant blue and yellow color palette; and bold imagery style. A key feature of the full website was crowdsourcing 'Ideas for Maryland' from people all across the state.

Iterations of the logo for Alec Ross' primary campaign for Governor of Maryland

Campaign logo variations

Hero area of the homepage for Alec Ross' primary campaign for Governor of Maryland
Homepage that asks primary voters and potential supporters about their ideas for Maryland
Video area of the homepage for Alec Ross' primary campaign for Governor of Maryland
Video that talks about why Alec is running for Governor of Maryland
Ideas area of the homepage for Alec Ross' primary campaign for Governor of Maryland
Ideas captured from supporters that help shape Alec's platform
About area of the homepage for Alec Ross' primary campaign for Governor of Maryland
Brief bio and ways to support to the primary campaign
Collage of other page designs for the campaign website

Subpages of the campaign website

 

Teal Media is a woman-owned full-service creative agency based in Washington, DC. We offer UX research, web design & development, brand strategy, and creative support to mission-driven and nonprofit partners. We believe purposeful design can transform organizations, inspire action, and enable progress.

 

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