In the 2016 election cycle, we worked cooperatively with Priorities USA Action to craft the Stop Hate/Stop Trump campaign. Teal created the visual identity, microsite, and social media graphics for the campaign. We also designed promotional materials including t-shirts, buttons, stickers, and more.
Teal designed the bold, in-your-face, Stop Hate logo marks.
The logo mark we created for the campaign symbolized that to stop the hateful rhetoric spewing from the election cycle, we had to Stop Trump.
The visual style we created for the campaign was aggressive and abrasive — we wanted people to ‘feel’ the harshness and cruelty of the language in the visuals.
To increase awareness and adoption of the campaign, we created marketing materials including t-shirts, stickers, and buttons.
The visual identity of the campaign was consistent across all media — print and digital.
We also created the ‘Save America’ symbol, which could be combined with the primary Stop Hate logo mark.
Teal combined visual identity assets into a comprehensive style guide that could be shared and referenced by Priorities USA staff and vendors.
Teal also created the microsite for the Stop Hate campaign, which was focused on pushing back on Trump and driving voter registration.
