Teal Media


Client: Centers for Medicare & Medicaid Services     Visit the Site

Teal Media was selected as the lead visual design team on the redesign of HealthCare.gov. Check out The Atlantic article about the redesign.

As the lead visual design team, we created the “look and feel” only for the user interface. You can check out samples of our visual design work below.

The designs are simple, crisp, clean, and organized. As the user scans the page, he/she can easily spot the calls-to-action and important information. Central to the overall design concept is the “card motif,” represented by the white “cards” resting on the light gray canvas of the page, which helps the user distinguish between unique content items or “chunks” of information – be it an article, a cluster of questions in an application, or a health plan in a list of results. The high contrast color palette and large, sans-serif typeface also increase the legibility of the pages.

Individual Application Get Started Screen
Plan Results
Plan Comparison